Simon Tebbutt - FOUNDER & OWNER

Simon opened the doors of Ninth Wave following a four year stint at ApolloNation where he was Head of Shopper & Retail Strategy, Australia & New Zealand


Simon has an expansive and experienced marketing background - from client to agency, United Kingdom to Australia, retail to financial services and FMCG, to now leading the Shopper Marketing discipline across both his agency as well as providing a point of view for the activations industry.


Simon began his career on the shop floor at Marks & Spencer then Sainsbury’s in London – a humbling and hard-earned introduction into the retail world and an experience he still draws upon to this day. 


A move to Australia in 2004 saw Simon  tackle all marketing disciplines – advertising, digital, in-store and catalogue – at Publicis Mojo, BMF and finally at M&C Saatchi where he managed the Woolworths account. 


Other brands he has worked with include ALDI, Hewlett Packard, Citibank, GlaxoSmithKline, Sanitarium, Bayer, Pernod Ricard, Proctor & Gamble and Tatts Group.


In 2012, Simon was appointed to the new position of Head of Shopper & Retail Strategy for ApolloNation Australia & New Zealand – Australasia’s most-awarded activations agency. His obsession with retail is matched only by his passion for creating big ideas supported by research and insights, earning him the name of ‘Shopper Man’.

In summary

  • 2016 – Ninth Wave Activations.

  • 2015 – Appointed onto the Executive Committee of POPAI Australia.

  • 2015 – Jury Panellist, APPA Awards for Promotional Excellence.

  • 2014 – Jury Panellist for the POPAI Awards.

  • 2013 – Created and implemented Big Night In & Back to School – new category events for Woolworths.

  • 2012 – Appointed Head of Shopper and Retail Strategy, ApolloNation Australia and New Zealand.

  • 2010 – Appointed as Group Account Director for M&C Saatchi’s client Woolworths – created and implemented the Earn & Learn school’s loyalty programme and the Woolworths shopping mobile app.

  • 2008 – Joined BMF as Group Account Director heading up Aldi across all communication channels.

  • 2006 – Transitioned into a Team Leader position at Publicis Mojo across Hewlett Packard & Citibank.

  • 2004 – Moved to Australia, joining Publicis Mojo as Managing Partner of Triangle – a promotions agency within the company..

  • 2002 – Jury Panellist on the ISP (Institute of Sales & Promotion) Awards, London.

  • 2000 – Appointed Board Director at Storm Marketing, London – part of the Publicis Group.

“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Simon Tebbutt

Ninth Wave Activations

Tel: 0415 055389

    A broad experience, working across numerous top Australian brands and campaigns over the past 12 years. 

    Mumbrella Retail Summit 2016